For new or returning students, you’ve likely noticed that CUE has been sporting some new signage. With a renewed focus on connection in an ever-changing post-secondary landscape, this is one step of a rebranding scheme to represent where Concordia University of Edmonton is going and who they want to be.
“We want to represent how students are supported, and the community that is here at CUE,” says James Schutz, Director of Marketing and Communications. “I think that student experience is one of the things that is absolutely unique about CUE.”
Rome wasn’t built in a day and neither is the CUE visual identity. The process started around 18 months ago and has been making its slow procession through advertising and the website, and has now made its way to the official signs outside the building.
“We needed to sort of complete the transition to the new visual identity,” says Schutz. As the semester moves along, you will notice each sign and merchandise will be replaced with the new logo (if it hasn’t been changed already).
“I hear often that the big universities are tough,” says Schutz. “You can get lost, you can fall through the cracks. You can just kind of go from class to class without that feeling of community and I think that’s what’s different here and that’s what we need to reflect to the world.”
The overall goal is to represent students, and have the logo be a striking image that represents the kind of community that CUE is: a small, yet mighty, campus that supports each individual student to the best of its ability.
“That’s hard to put that experience on a billboard or a radio ad,” says Schutz, “You kind of need to be here and experience it.”
